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The web site states the following, "We export Indian Ethnic Wear across the globe to more then 30 countries." I saw that the web site also said " We export semi-stitched dress material, fabric, and custom designed and tailored dresses to our customers." They also said " We are specialized in custom tailoring for ethnic Indian women wear. We are expert in custom stitching the bridal wear, the lengha, the suits and saris. Our boutique is in Bangalore India where we offer exquisite fashion collection of Indian Ethnic Wear to our local customers." The meta header had Online Shopping Store for Women Clothing; Accessories for Women. Cash on Delivery as the first optimized keyword. This keyword is followed by END OF SEASON SALE, Free Shipping in India, and easy returns which isn't as important as Online Shopping Store for Women Clothing; Accessories for Women. Cash on Delivery. The other words etitali.com uses is . Collection of Indian ethnic Women Wear. Indian Women Suit. Salwar is included and might not be seen by search engines.